Is James Allen Good Quality?

During your search, shopping around for a new diamond, you may notice the James Allen website. There are is a good selection of jewelry and diamonds on this website, but the prices are often a good deal lower than you may find on the competitors’ sites. Does this mean that you are getting a lower quality diamond for the money?

James Allen diamonds are very good quality. They are affordable compared to some of the other options on the market because the company does not house its own diamonds. Instead, everything is found online and they come with a huge inventory to keep costs down. The money that the company can save on the overhead will allow them to offer lower prices on the inventory.

Let’s take a closer look at the James Allen brand and some of their product to understand why they can offer such good prices while still giving the good quality that you would expect out of diamonds and other jewelry.

Are James Allen Diamonds Authentic?

All the diamonds from James Allen are authentic. You can even tell when you take a look at some of the pictures of the diamonds present on the website. They have their staff members take some of the best pictures of the diamonds to help you really see what you are getting.

This is very important since you will do all the shopping online and there is no physical store to come in and look.

The good news is that they have suppliers from all over the world so that you are able to pick from many different types of diamonds.

The James Allen company has a large selection of products available and all of them are high-quality.

Each diamond has a certification for the quality of the diamond and plenty of documentation to help back it up (See Is James Allen GIA Certified?). This helps you have peace of mind knowing that you are getting a good diamond for the money.

The takeaway here is that you can buy diamonds of every clarity, cut, and size based on what you would like to have for your ring or other jewelry.

Of course, the amount that you are willing to spend on the diamond will be the main determinant of the quality that you get. But your money will go a lot further with James Allen than it can with other sites.

The lower prices on the James Allen website can make some people a little bit worried about what they are purchasing. But you will get a certification for the diamond when you make a purchase so this does not need to be a concern at all.

So pick the diamond that you would like to purchase and do a price comparison to see what kind of deal you are able to enjoy.

What Makes James Allen Special?

The website for James Allen is one of a kind. You are able to choose the specific type of diamonds that you would like to purchase. Part of the appeal of using this company is that the diamonds are more affordable.

You can choose the exact one that you want while also getting additional features, like an engraving, to make the jewelry more personal. (See How to Pick a Good Diamond on

James Allen is special because they are able to deliver a higher quality for a lower price compared to any other company in their industry. This can make them a strong contender when it comes to diamonds and can make these very desirable.

How Is James Allen Less Expensive?

When you compare the diamonds from James Allen to some of the similar options with other companies, you may find that the prices are quite a bit lower with James Allen. This can send up red flags for many people who worry about getting a fake or lower quality diamond compared to what they want.

There are a few reasons why a James Allen diamond may be less expensive compared to other similar products including:

  • They do everything online. Without the overhead of having a shop, the cost of running the business can be lower. The diamonds and jewelry are all sold online without being placed in a shop, saving the company a lot of money.
  • They have a large inventory: James Allen is able to hold onto a large inventory of diamonds and other gemstones. This means they can order the gems in bulk, saving them money. They will then pass that money on to their customers.

See: Why are James Allen Diamonds So Cheap?

James Allen has good quality products for their customers. The price is often a good deal lower than the competitors so it can seem strange to find these diamonds for an affordable price. But thanks to the business model of James Allen and taking care to pass those savings on to the customer, it is possible to get high-quality diamonds for an affordable price.

Curious to know what I think about Buying Diamonds and Rings on See my James Allen Review.

Carl A. Jones, GIA GG

Carl A. Jones is a GIA Graduate Gemologist with over 20 years of experience in the diamond industry. He is an independent jewelry appraiser. He specializes in determining the value of diamonds and advising consumers on how to buy quality diamond jewelry.

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