How to Buy a Diamond Ring (For Beginners)

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What is Diamond Brilliance?

You may have heard of the term diamond brilliance before. But did you really know what that term meant? Is it just clever marketing, or does it mean something more? Diamond brilliance is the white...

How Diamonds Are Graded?

We understand that you might be afraid of being scammed when buying a diamond for the first time. It’s important to understand the grading of diamonds so you know if you are getting a good...

What is Diamond Fluorescence?

If you have been looking to buy a diamond, you may have come across the term “diamond fluorescence”. But what does this term even mean? Should you care about it? Fluorescence is when a diamond...

Get 25% OFF on Tennis Bracelets! Use Promo Code BRACELETSAF from James Allen!

*Valid for select tennis bracelet styles. Promotional discounts applied to an order are only valid for the item purchased and will not be applied to future purchases or exchanges after the sale ends. Cannot be combined with any other offer. Promotion ends March 7th, 2021 at 11:59pm EST.