Is James Allen Owned by Jared?

Two of the biggest names in jewelry there is. Jared, a jewelry brand that has been around for quite some time. And James Allen launched in 2006 and has been breaking the innovation barrier since, some think they are one and the same.

So, is James Allen owned by Jared? James Allen is owned by Signet which bought them in 2017. Signet also owns Jared. They both have the same parent company. James Allen and Jared have partnered to put in-store displays for James Allen but Jared does not own them. 

The biggest difference however is that James Allen is basically online, and Jared is your traditional brick and mortar shop. Let’s look at some additional details.

Signet Jewelers owns JamesAllen.com, Jared, and Everyone Else.

Signet Jewelers are a powerhouse in the jewelry market. Not only do they own both Jared and James Allen but they also own several other stores as well. Let’s take a look at who Signet is.

Signet’s World

These guys are the largest jewelers in the world. They operate with 3,200 and more stores under various brand names. These brands include:

  • Kay Jewelers
  • Zales
  • Jared
  • H. Samuel
  • Ernest Jones
  • Peoples
  • Piercing Pagoda
  • JamesAllen.com

Now that is definitely quite the lineup. Signet prides itself on offering high-quality jewelry and a phenomenal customer experience. They believe that expressing romance through jewelry is incredibly important.

With their wide array of brands, stores, and options it is easy to see why Signet is not only the largest but one of the best in the world. Signet has been creating happy couples, families, and everyone in between for quite some time, with no end in sight.

Why Does Signet Own So Many Brands?

Signet owns Jared and James Allen along with so many other jewelers making them the world’s largest jeweler. But why? Well, Signet believes in bringing love, romance, and jewelry together under one banner.

For example, Signet is routinely blending brands together. There have been boutiques included in their many Jared stores. Which is something they are also doing with James Allen. This may have led to why some believe Jared owns James Allen but it really is just a partnership.

Signet owns all of these stores to bring them together and sell high-quality jewelry to everyone. At every price level, shopping avenue, and beyond. Let’s learn more about their two most popular though and talk about Jared.

Why Choose Jared?

If you are a more traditional jewelry shopper, then Jared may still be your favorite. Jared is known for its brick and mortar locations where you can physically go and shop around. Now Jared has transitioned to online but their presence is behind James Allen in this sector.

At Jared’s however there are some areas where they maintain their traditional style, this can be a good or bad thing depending on what you’re looking for.

A Traditional Shopping Experience

First of all, Jared offers similar offerings in-store and online. Most of their rings are displayed as 1 carat but this isn’t meaning just the center diamond. This is the total amount of diamonds in the ring.

Jared also struggles with offering variety because of this too. This further complicates things because not all of the diamonds they sell have been certified. This will also make it difficult to prove the value of the diamond down the road.

Fair Pricing

Jared does offer a decent purchase route should you choose to go through them. They are fair but they don’t necessarily offer all the details about the diamond your buying. The other area Jared is sorta scary in is that not all of their stores are running the same.

So depending on the one you visit the store manager may do things similar or very different than what happened at another one. This means whatever your problem is could be handled very differently or at all.

Jared’s Bottomline

If you choose Jared that’s ok. Just keep in mind it may be a more unbalanced experience. Now, what does James Allen do that’s so special?

Well, let us tell ya.

Why Choose James Allen?

As great as Jared is, James Allen changed the name and the rules of the game quite a bit. Even though James Allen is primarily online and putting some displays in Jareds they offer quite a different experience overall.

James Allen’s Website

First of all James Allen was born and bred online. This has allowed them to not only grow at whatever pace they choose but to also offer lower pricing on their diamonds due to the lesser overhead.

James Allen can focus more on selling their diamonds and rings rather than opening stores, staffing, light bills, etc. Trust us they have done just that too.

Customer Service

James Allen offers 24/7 customer service that follows the same policies, and procedures because they are the same place. Where Jared doesn’t have a uniform policy JA does.

Their customer service is very popular and has a lot of rave reviews. James Allen works extremely hard to take care of everything from purchasing to customizing, to any other issues you may have.

It’s especially easy when the customer service folks are backed up by other great policies and whatnot. Such as a lifetime warranty.

Lifetime Warranty

Combining amazing customer service with a lifetime warranty is about as good as it can get. So James Allen went ahead and offered that to.

It’s easy when you already offer the best diamonds that are available. It is also easier when you have a team of diamond experts that inspects each and every diamond for quality assurance.

That’s what you get with James Allen though. All of their diamonds are conflict-free and a guarantee that if you have any issues JA will back you up.

How’s that for service? That isn’t even everything James Allen offers either. If you haven’t checked them out we encourage you to head on over and see for yourself at jamesallen.com.

James Allen’s Bottomline

Jared still has their place in this world but James Allen is definitely setting the bar higher and higher as time goes on. Although Jared doesn’t own James Allen the fact they are “sister” companies will help to bring both to new heights.

Just remember if you like traditional in-person shopping Jared may suit you the best. And if your more interested in the online space then James Allen is the way to go.


As the diamond industry continues to change with time so do all the retailers out there. Jared didn’t buy or gain ownership of James Allen. Just a partnership.

A partnership that is sure to shake their competition to their core, however. But for both of them selling beautiful diamonds and jewelry is still the name of the game.

Curious to know what I think about Buying Diamonds and Rings on JamesAllen.com? See my James Allen Review.

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Carl Jones

Carl has been involved in the jewelry business since his youth. Growing up in South Africa his parents were jewelers who worked in the industry for decades.

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