Is Blue Nile Legit?

When it is time to look for the next piece of jewelry that you want to own or give to someone special, it is important to do some research and see what options are out there. You want to get the best quality for the most affordable price, which will likely to lead you right to the Blue Nile website. A quick search around shows that the prices and options are better than many of the other online jewelry sites out there, but is this a legit company that you can trust?

So is Blue Nile a legit company to buy diamonds from?  Blue Nile is a legit and trustworthy company to buy diamonds and engagement rings from. They have some of the highest quality jewelry available on the market at exceptional prices. They work with exclusive agreements with diamond wholesalers and can create designer and custom items while keeping the prices low. And their website uses SSL encryption to make sure that all transactions are secure.

Let’s take a little time to learn more about Blue Nile ( and decide whether this is the company you want to use to make your next jewelry purchase.

Why Blue Nile is Trustworthy and the Real Deal

What are the Warranties with Blue Nile?

Blue Nile offers a lifetime manufacturer warranty on all of their products. They stand behind all of their products and promise that each of them will be free from manufacturing defects for the entire life of the product. If a customer feels that their item was shipped to them with a manufacturing defect, they may return it to Blue Nile for an inspection.

If the Blue Nile team determines that the merchandise is damaged from a manufacturing defect, they will repair the merchandise or replace the item. This helps give customers the peace of mind knowing that their jewelry is going to be in good condition for years to come.

They offer Jewelry Insurance

Blue Nile works with the Jewelers Mutual Insurance Group to help Canadian and U.S. customers with a way to help insure their new piece of jewelry. This insurance group will be able to help with the costs of repair and replacement on any unique piece and will provide some protection against damage, theft, and loss.

When it comes to shipping your new product, Blue Nile will take care of the insurance until it is in your possession. This can protect you in case the piece does not make it to your doorstep. Once the piece is in your home, you will need to find insurance to help protect that investment. Blue Nile is able to help out with that. See also Is it Worth It to Insure My Engagement Ring?

Free Secure Shipping and Returns

Blue Nile offers some great shipping and returns to help customers who are not 100% satisfied with the purchase. This can provide some peace of mind for those who are a little warry about purchasing jewelry online.

Since they are committed to making the entire experience a pleasant one for the customer, they offer fast and free shipping on all orders. The packaging is also insured in case something goes wrong and put into discreet boxes so it is less likely someone would try to take your unique piece of jewelry. You can also choose to get the order through FedEx or pick the item up yourself.

For orders that are under $500, Blue Nile will ship through FedEx Ground. For larger orders, FedEx 2Day or FedEx Priority Overnight will be the options that are used. If your order is $500 to $1500, the FedEx 2Day will be used and for orders over $1500, Overnight is offered for free.

Blue Nile also offers free returns for customers who are not completely satisfied with their purchase. Customers are able to return or exchange the product within 30 days from when it was shipped. They will send a free shipping label and can insure and secure the items for you as well. This will help you to try out the jewelry that you want and if something is not right, you will be able to send it back.

Blue Nile will Clean and Service your Ring

While many customers order from Blue Nile online and never enter into one of their stores, there are several locations that you can choose to help service and clean the ring. Regular servicing and cleaning of the ring is going to help the piece to last for longer.

If you tend to wear the ring all the time, it is going to get dirty and a bit messy. With the help of a certified professional, your ring will stay looking nice and new for a long time. You can visit the Blue Nile website to find a local location near you to get the ring cleaned and serviced on your schedule.

What do Other Customers say About Blue Nile?

Blue Nile is a company that is able to ship their products to customers all around the world. Due to their large reach, they have a lot of happy customers for their products. Most customers are thrilled with the orders that they were able to get. Some examples of happy customers from the ConsumerAffairs website include:

My fiance purchased my engagement ring from Blue Nile. Let me tell you, it is more beautiful in person than I could ever have hoped for. They are a wonderful company with excellent customer service. I highly recommend Blue Nile! – Kimberly

I’ve been a customer ever since I found these guys about 10 years ago. Their jewelry is excellent and a very good value. My wife loves everything I’ve ever ordered from them and I’ve spent thousands with them. Customer service is impeccable and I’m just now returning the first thing I’ve ever bought from them to get larger diamonds. I love these guys! – Mickey

As you can see, there is a good amount of social proof that Blue Nile delivers on what it offers on its website.

For customers who are looking for a good piece of jewelry for the one they love, Blue Nile is a great option to go with. Nowhere else will you be able to find the high-quality jewelry that you need for an affordable price. And with all the custom options available, you can even create a piece that is one of a kind.

Is Blue Nile Safe to Order From?

If you are looking for high-quality jewelry that is more affordable than what some are able to provide, you are likely to run across the site of Blue Nile (read our Review). They often have a lot of beautiful jewelry that comes at a lower price than what others are able to offer. This can send up a few warning signals about whether this is a legitimate company to work with.

The good news is that Blue Nile is a safe and secure website to use. The information that they will collect from you whenever you make a purchase can include. Your name, shipping address, occupation, birthday, gender, marital status, and the information on the credit card you would like to use. Because they gather all of this information and more about you when. You shop online, you need to make sure that the website is secure and safe to use.

Their website is safe and secure

Blue Nile does use SSL encryption technology. This is the security that you need to know that your device and the servers that Blue Nile uses are going to be safe and that all of the data that you send back and forth will be protected against hackers. The data will be encrypted so even if it is captured, it is going to be gibberish to the person who gets it.

This basically means that Blue Nile uses the industry standard for security protocol. This helps you to know that you will be safe when. You shop on Blue Nile and will not have to worry about your data being stolen in the process. And in no time at all, you will get the beautiful jewelry that you ordered.

Does Blue Nile Offer Quality?

You may be surprised after looking at some of the prices and types of jewelry on the Blue Nile site that their products are some of the highest quality out there. They often promise the highest quality on all of the products that you purchase, whether you are building your own piece or going with one that they have already made.


One thing that you will notice with Blue Nile is that they have signed some exclusive agreements with several of the biggest diamond wholesalers in the world. These agreements stipulate that these wholesalers are not able to list the stones they have on other retail sites. This gives Blue Nile the exclusivity that they need to these diamonds.

This can make it hard to compare the prices of the diamonds and stones since you are not able to compare them with anyone else, but it also means that you get exclusive prices that you can’t find anywhere else. In most cases, you will pay much less than you would at any other online retailer.

Custom and Designer Items

Every online retailer knows that they are able to boost their own reputation right away if they are chosen to be an outlet through a specialist designer. For Blue Nile, they have the top 3 jewelry designers working with them. This helps to add to some of the reputation and choices that come with this site.

Each of the designers are known for some of the most elegant and unique bridal jewelry out there. And being able to find all three of them through one company is a special feat. They will all bring their own style to the table when it comes to the designs and elegance, but they all have special design skills that show up in the settings.

In addition to some of the designer items to choose from, you will be able to build your own ring through the website as well. There are some standards that you can pick from including the setting, shape, and clarity. This will help to set the price that you want to pay along the way and can make it easier to find a ring or other option that fits your needs.

Add all of this together, and you will be able to find some unique and beautiful jewelry that is not found on other websites. It would seem like the options on this website should be more expensive compared to some of the other options out there. It is actually the opposite though. Blue Nile has done a great job at brokering deals that not only help to increase their own reputation, but will be more affordable for their own customers as well. You can always get a good price on any piece that you choose to purchase through Blue Nile.

Should I Shop with Blue Nile?

When it comes to quality at a good price, Blue Nile is one of the best places to buy an engagement ring online. You are likely to find the exact product that you want to purchase at a price that is affordable as well. Take some time to look through their website to see whether you can find the right piece that is going to work for you.

Carl A. Jones, GIA GG

Carl A. Jones is a GIA Graduate Gemologist with over 20 years of experience in the diamond industry. He is an independent jewelry appraiser. He specializes in determining the value of diamonds and advising consumers on how to buy quality diamond jewelry.

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