Why is Blue Nile so much Cheaper? (**2024 Review**)

Blue Nile Review

If you happen to be looking for a special diamond or piece of jewelry you may have noticed that some companies have significantly lower prices than others. Blue Nile is one of these companies. Why is this company so much cheaper? Let’s see why.

Why is Blue Nile so affordable? Blue Nile diamonds are so affordable is because they operate their business with lower margins. They don’t have brick and mortar stores. They are completely web-based. This allows them to market their diamonds at a lower price point and in turn they sell more.

Can I trust Blue Nile Diamonds?

 You can absolutely trust Blue Nile diamonds because all their diamonds are GIA certified and inspected in person. You can trust that whatever diamond you choose, it has been carefully graded and inspected by a geologist. Take a look a some of their best diamonds.

Blue Nile has conflict-free sourcing. They use the Kimberly Process which is a world-known tracking method of diamonds. They know exactly what mine the diamond comes from before it goes to market. You can be sure the history of your diamond is carefully monitored.

What is also nice is if you are looking at a comparable diamond on another website, Blue Nile will match with a lower price guaranteed. Blue Nile also has an extensive diamond inventory depth which allows them to price the diamonds very competitively, giving you a nice broad selection.

You might be shocked to note that back in 2004, Blue Nile sold just as many engagement ring sets in the U.S. as the Tiffany & Co. What an amazing feat.

Are Blue Nile Diamonds Better than James Allen Diamonds?

When it comes to big online diamond sellers, James Allen (see Why are James Allen Diamonds So Cheap?) is one of the largest if not the biggest online diamond retailers in the world. However, Blue Nile presently offers more than 200,000 separate diamonds… which is exactly what James Allen boasts they have.

Pros for Blue Nile:

  • Blue Nile delivers exceptional craftsmanship on their pieces and you get excellent value for the money.
  • They have been known to be slightly lower in price than their competitors
  • They will match any other vendor’s price.
  • Blue Nile has a stellar reputation
  • Their website is beautifully designed and easy to use.


  • They don’t have the 360 degree views that James Allen uses to display their diamonds.

All in all both Blue Nile and James Allen are online diamond seller experts and you can’t go wrong with buying from either company,

Are Blue Nile Diamonds Lab Created?

This is an excellent question and the short answer is yes. Blue Nile does have lab-created diamonds and precious metals that have been recycled. However, they also do have real, mined diamonds that come from the earth so not to worry. You decide if you want an earth-made or a lab-made diamond.

Blue Nile sells diamonds from wholesalers across the globe and can price them extremely well. This is great for the consumer because everyone knows diamonds are not that rare anymore and don’t want to have to take out a second mortgage to purchase their wedding bands or engagement rings.

Is Blue Nile Better than Tiffany & Co?

When it comes to online shopping Blue Nile definitely has an advantage over the popular Tiffany & Co. This is just because of the sheer amount of choice and inventory you have to choose from.

However, if you like the brick and mortar store feel then Tiffany & Co. will have Blue Nile outranked. Tiffany also has rare items and sells only the utmost quality gems. With Tiffany, you will pay more and some say you also pay for the brand name as well.

It really boils down to personal choice but you can’t go wrong with either company. They are both reputable and sell quality dazzling brilliant diamonds.

It’s no lie that Blue Nile is a huge online diamond giant that is making its presence known across the globe. You can trust their diamonds and know they are fairly sourced and properly priced. Blue Nile with its many different selections is bound to have the perfect design for the love of your life!

Carl A. Jones, GIA GG

Carl A. Jones is a GIA Graduate Gemologist with over 20 years of experience in the diamond industry. He is an independent jewelry appraiser. He specializes in determining the value of diamonds and advising consumers on how to buy quality diamond jewelry.

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