Should You Buy a Diamond Engagement Ring Online? (Answered)

Congratulations! You’ve found the person of your dreams and decided you want to spend the rest of your life with them. That’s the exciting part. The less thrilling news comes — as it so often does — in the form of spending money. Now that you’ve made this incredible and life-changing choice, you want to know how to buy an engagement ring online.

So, first things first. Should you buy a diamond engagement ring online?

Well, that depends.

  • Do you just hate saving money? You definitely should not buy an engagement ring online then.
  • Do you also find yourself with way too much time on your hands? Then you most certainly shouldn’t buy your engagement ring online.
  • Do you find a wide selection, ease, efficiency, and great customer service to be major bummers? If so, please do not buy an engagement ring online.

All kidding aside, buying your diamond engagement ring online is one of the wisest, easiest, and cost-effective decisions you can make as you plan for the biggest day of your life. Let’s see why that’s true…

Introduction to Diamond Engagement Ring Shopping

Engagement rings come at an exciting time, but they bring with them concerns about everything from cost to legitimacy. If you’re like most people, you have far more questions than answers at this point.

  • Where do I get an engagement ring?
  • Do I buy the diamond separately?
  • How much do they cost?
  • Should I order the ring online or drive to a jewelry store?
  • Who can I trust to tell me the truth about diamond engagement rings?

This is a perfectly natural reaction. But there is good news! We can answer all of these questions and many more that you might not have thought of just yet.

Below, you will find a detailed, step-by-step guide for how to buy an engagement ring online. By the time we’re through, you will be ready not only to make this exciting investment but to be the expert your friends come to when it’s their turn to step into this exciting journey.

How To Buy An Engagement Ring Online

It’s time to get into how to buy an engagement ring online.

The issues many people run into when shopping around for engagement rings remain universal in nature. The two at the top of list usually come by way of quality and cost. Let’s deal with quality first.

How do you Trust Engagement Ring QUALITY Online?

Like most things in life, if you can purchase it in a store, you can also buy it online. Much to some people’s surprise, the same holds true for special items like engagement rings.

The difference here lies in the nature of the item itself. Before you buy a mop online (for example), you have the opportunity to read lengthy reviews and star-ratings from customers that have already experienced the exact same product. If the item turns out to be a dud, well, at least it was just a mop: reviewable, inexpensive, and easy to return.

Engagement rings and mops are, well, in a word: different. For one thing, companies mass-produce mops. By stark contrast, every single diamond in the world is exactly unique, one-of-a-kind, never to be seen again. Of course, this also means that you don’t get the benefit of reading reviews for a diamond.

Because each one has its own cut, color, clarity, and carat (the “4 C’s”), diamonds have a distinct position. Unlike mops, when you shop for engagement rings online, you may worry that you’re not actually getting the thing you paid for.

In other words, let’s say you pick out a 2.0-carat diamond engagement ring online. How can you trust that you won’t get a 1.0-carat diamond delivered in the mail instead?

This is where online store reputation plays a major role. One of the single most significant parts of buying an engagement ring online is the trustworthiness of the online retailer itself.

Where is the Best Place to Buy an Engagement Ring Online? Who can we trust?

Before we get into the second major concern people have — cost — we need to look at where in the massive space of the internet you can trust to buy a diamond engagement ring of a high caliber.

Like other online retail spaces, some stores have a better reputation than others. When it comes to engagement rings, you obviously only want to patronize those outlets with a crystal clear track record and stellar customer service.

When it comes to these and other key attributes for online diamond engagement ring retailers, a few names stand above all the rest.

1. James Allen

Nobody does diamond engagement rings online like James Allen. Not only do they provide an incredible selection of over 200,000 (yes, you read that correctly: two hundred thousand) diamonds, but they also have an amazing 96% positive rating from customers.

On top of all this, they have 24/7 customer support via text chat or phone call. Each diamond comes with quality packaging and a GIA certificate. You receive a lifetime warranty, and, as if this wasn’t enough, you can also easily return your ring for free within 30 days in the U.S.

For the absolute highest possible value in the selection, quality, and customer convenience, look no further than James Allen. James Allan is the best place the buy engagement ring online.

2. Blue Nile

Another long-time player in the online diamond engagement ring sector is Blue Nile. This company prides itself on being a cut above the rest while also offering lower prices than many other outlets.

They clearly do a great job at making tons of people happy. Blue Nile has had over 2 million customers in the twenty years since they opened their online doors in 1999, with a 90% customer satisfaction rating.

3. Amazon

That’s right. Amazon.com sells just about everything, including diamond engagement rings. In fact, a quick search turns up over 7,000 results in this category. Unlike the other online establishments here, however, Amazon does not sell the engagement rings themselves. Rather, they provide an online market for other retailers to sell their own diamond rings.

There’s both good and less good news in this. On the positive side, you have a lot of selection and can often find a great deal. The downside is that you may not have a lot to base your decision on other than a gut feeling about the trustworthiness of the seller in question.

4. Brian Gavin Diamonds

Returning to more established engagement ring brands online, we have Brian Gavin Diamonds. Having been around for more than three decades, this company knows a thing or two about diamond engagement rings, and it shows in their customer’s reactions.

With over 370 current customer ratings, they have nearly all 4 or 5-star reviews. Further, Brian Gavin Diamonds offers instant credit approval with 3, 6, or even 12-month financing. If you have questions, they have live online chat as well as a dedicated customer support number.

5. Leibish

If you’re concerned about second thoughts on your purchase, Leibish has you covered all the way. They offer free shipping, free returns, a 100% money-back guarantee, and even a lifetime warranty on all of their many-colored and colorless diamond engagement rings.

Unlike the others listed here, Leibish actually has physical showrooms. For those that want to see their diamonds up close and personal, simply make a trip to one of their select locations around the world. They currently have offices in New York, Los Angeles, Hong Kong, Shanghai, and Israel. If you’re one of those areas, take a quick trip to see what they have to offer.

How Much to Cheaper can I get an Engagement Ring for Online?

We can now get into the cost of an engagement ring and how much you should expect to spend when buying your diamond online.

Here’s the thing. When consumers shop online, they often expect to pay a lower amount than they might in a brick and mortar store. Lucky for you, this is also frequently the case when it comes to engagement rings.

What many people don’t realize is that diamonds come with hefty price tags for a reason: they are incredibly costly to mine and produce. According to one source, a diamond mine can cost as much as a billion dollars to get developed and another decade (yes, ten years) to actually become productive. Add to this the $100 million annual cost of upkeep and you’re looking at quite an expensive venture.

Due to all this, diamonds come at quite a premium. But it doesn’t have to be this way. With established online retailers, they have an enormous inventory at their disposal and thus have the ability to sell engagement rings at a lower cost than many of the well-known storefronts.

You’re probably wondering about the actual numbers at this point, so let’s get into that.

On average, you’re looking at somewhere in the range of $3,500 to $5,000 for a diamond engagement ring.

Keep in mind that these figures are just an average, and the actual range can extend both well above and below these costs. Also, remember that it will all depend on the cut, color, clarity, and carat of the diamond itself. Diamonds differ greatly in variation, and each one is absolutely unique.

If the diamond has incredible clarity, no color, and a significant carat weight, then you can expect to pay much more. On the other hand, if you’re more concerned about cut than the rest of the 4 C’s, then you might not have to spend as much.

Of course, these are just examples, and actual cost and quality will vary greatly from diamond to diamond, as well as from store to store.

Examples of Diamond Engagement Ring Costs

For the sake of simplicity, we will simply deal with one engagement ring outlet at the moment: James Allen.

They offer a very wide selection for diamonds and engagement rings for sale. The cost of their rings will vary based on the quality of the diamond and the engagement ring setting that you choose, so let’s go through a few examples. This will help you to know what to expect on a practical basis as you go through your search.

Example #1
14K WHITE GOLD 2MM KNIFE EDGE SOLITAIRE SETTING
0.30-CARAT J-I1 VERY GOOD ROUND CUT
Total Cost: $840

Example #2
18K WHITE GOLD PAVE HALO DIAMOND ENGAGEMENT RING (CUSHION EMERALD, RADIANT)
1.00 CARAT K-VS1 RADIANT CUT DIAMOND
Total Cost: $2,812

Example #3
PLATINUM TRIO MICRO PAVE ENGAGEMENT RING
1.27 CARAT H-VS2 EXCELLENT CUT ROUND DIAMOND
Total Cost: $9,462

As you can see, there is a wide range of style, look, quality, and overall cost from one diamond engagement ring to the next. While the average is somewhere around $4,000, the actual cost of your particular choice can range from less than $1,000 to $10,000 or more.

A Quick Word on Lab-Grown Diamonds

You may be surprised to learn that not all diamonds actually come from the ground. In fact, a good deal of today’s diamonds (for engagement rings or any other purpose) are made in a lab.

Depending on your perspective, you might find this to be more or less appealing to you than diamonds extracted from the ground. Let’s take a quick look at the pros and cons of such lab-grown diamonds.

First of all, lab diamonds do not come from the ground. This means no mining is involved, so you can rest assured that they come from an ethical source. That being said, not all mined diamonds are unethically sourced; this is simply a concern that some people have about their jewelry.

Second, many worry that lab-grown diamonds aren’t as special, unique, or beautiful as their earthen counterparts. Very much the opposite is actually the case. Diamonds made in a lab have all the exact same properties as those from the ground. They are physically, chemically, and visually identical in every way.

Last, there is the question of cost. As we talked about above, mining for diamonds is an incredibly expensive business venture. While growing diamonds in a lab is not cheap, it is often much less expensive than owning and operating a diamond mine. Because of this, lab-grown diamonds typically have the benefit of smaller price tags than those mined from the ground, without any loss of size or clarity.

Again, mined diamonds do not all come with ethical strings attached, and you can absolutely get great value for your diamond without going the lab grown route. It’s just one more tool in your belt to making a well-informed decision about this important purchase in your life.

So How Do You Save Money When Buying an Engagement Ring Online?

In this section, we’ll show you how to capitalize on your budget and get the most bang for your buck when it comes to diamonds and how to buy an engagement ring online. Read on to find out all the nitty-gritty details of diamonds and engagement rings.

The 4 C’s of Diamond Engagement Rings

It’s important to know what exactly you’re buying. This is the one purchase with which you’re likely not super familiar, because (if you’re lucky) you only buy it once!

Other major purchases, like cars, are also important and require serious thought, but people tend to know what they’re dealing with in these cases. Cars have certain qualities that people understand easily: gas mileage, overall safety, seat fabric, etc.

For most people, diamond engagement rings don’t have these well-known qualities. Fortunately, diamonds have far fewer important characteristics than cars. In a lot of ways, they’re actually far easier to understand and remember too, so that when the time comes to making your purchase, you know exactly what you’re doing.

Cut — The first standard feature of engagement rings regards the shape of the diamond, which is called the cut. Many experts agree that the cut remains the most important aspect of a diamond because it determines how much the diamond sparkles. You want your significant other to waggle their finger and say, “It’s so shiny! Look how it sparkles!” The cut makes these magic moments possible.

Color — The next vital characteristic of diamonds considers the color. To make matters easier on this one, diamond gurus have made a chart that details the value of every possible color of a diamond. When it comes to engagement rings, color runs inversely proportional to cost. In other words, the more color it has, the less the diamond will actually cost you. See the chart below to reference the overall color scale of diamonds.

diamond color scale

Clarity — If you were hoping for another chart, you’re in luck! Experts created a scale to differentiate between the different levels of clarity for diamonds as well. Like most things, the fewer flaws it has, the more valuable it will be. In this way, clarity runs directly proportional to cost. Simply put: the more clear it is, the more expensive it will be. See the chart below for reference.

GIA Clarity Scale

Carat — Now for the one you’ve probably heard a little bit about before: carat. That said, here’s a trivia fact for you… Diamond carat does not refer to its size! Most people are very surprised to learn this important piece of knowledge.

Carat is actually a measure of weight. For instance, a 1.0-carat diamond engagement ring is not necessarily bigger than a 2.0-carat one, but it does weigh more. Even so, the more carats, the more likely that the diamond is, in fact, larger. It’s just not always the case.

You might now wonder how to determine that your ring does, in fact, meet the cut, color, clarity, and carat dimensions that you’re promised at checkout. Ring sellers have actually thought of this too.

To ensure that you get what you pay for, any verified online ring purchase should come with a certificate from the GIA (Gemological Institute of America). This document certifies that the ring bears all the specific features that it’s supposed to have.

The Major Band and Setting Options

Beyond the 4 C’s, another important decision comes by way of the band and setting combination for your diamond engagement ring. Many options exist, but there are a few that you should know about as you begin your search.

Band Materials

The band refers to the actual ring itself that goes on your partner’s ring finger. In general, these look more or less the same before taking into consideration the setting options, which we’ll get into momentarily.

Apart from how the diamond is physically set into the ring, the engagement ring band usually comes in two different materials: gold and platinum.

When you think gold, you’re probably imagining something in the yellow spectrum, but gold actually has a number of different colors to it. For engagement rings, the colors typically run as follows: white gold, yellow gold, and rose gold. For the sake of comparison, platinum looks a lot like white gold. See below for reference (courtesy of James Allen).

engagement ring band materials

Other options include silver, tungsten, titanium, steel, and zirconium.

Diamond Settings

Once you’ve chosen an engagement ring band material, the next step is selecting a setting for your diamond. In some ways, the setting is arguably the most personalized part of any diamond engagement ring. It adds the flourish that makes every ring uniquely its own.

Of course, no two diamonds are alike, but it is the diamond setting itself that provides the real, visible character to an engagement ring.

More variability exists for the setting than for band material, so photos will be very helpful in giving you the most complete picture possible. See the image below for a look at the 9 major types of diamond band setting for engagement rings.

Diamond Settings

  1. Channel Set — The channel set band offers multiple diamonds in between a pair of metal strips. Diamonds are very unlikely to come loose or unseated in this setting.
  2. Halo — In this setting, a single diamond is ensconced and encircled by a series of smaller diamonds. The band itself is often adorned with yet further, and tinier, diamonds to make the whole thing sparkle like something straight out of a movie.
  3. Split Shank — If the look you’re going for is two bands for the price of one, then you want a split shank setting. These engagement rings almost appear to have two rings coming out of a single band. The downside is that not many wedding bands fit flush against this shape.
  4. Flush — Unlike all the other options listed here, a flush diamond engagement ring does not rise off the band at all. Instead, it appears to be — you guessed it — flush to the actual band. This works well for those not wanting a lot of flashiness to their diamond engagement ring.
  5. Bezel Set — The bezel setting resembles the halo with the exception that the circle around the center diamond is not made of other diamonds, but of metal. Ideal for those looking for something simple and traditional.
  6. Pavé — Talk about a classic! The pavé engagement ring setting has a band that is — literally — paved with a curved row of minute diamonds. A very popular setting that has both modern and classic qualities rolled into one singular design.
  7. 3-Stone — Another option for bookending the central stone with other diamonds (or gems) is the 3-stone setting. This is exactly what it sounds like 1 major stone in the middle, with 2 smaller stones on either side of any shape, color, or material.
  8. Prong Set — Similar to the pavé band, the prong-set provides little prongs that hold the central diamond in place. This offers a timeless and elegant look without a lot of fuss.
  9. Tension — For those wanting something extraordinarily unique, tension settings can be the perfect fit. Instead of resting atop the ring as in most of the other options, tension bands hold a diamond in place by pressing on it from both sides. These bands often appear more intentionally curved and angular than other band settings.

While these 9 are quite popular, there remain others that people love just as much. Other engagement ring band options include Solitaire, Gypsy, Illusion, Cluster, and the classic Tiffany (after the famous jewelry company of the same name), among others.

If you want our opinion, we tend to think that the Halo is one of the more priceless settings around. It’s a gorgeous setting that looks classic on anyone’s finger. And because it’s been around forever, it’ll stand the test of time, too.

That being said, what setting you choose is ultimately up to you and your significant other. The choice of diamond, band material, and setting will make the ring unique and special, something to treasure for years to come.

Take a look at all the different diamond engagement ring band settings and materials options. You’re bound to find something that is absolutely perfect for you and your partner.

Some Diamond Engagement Ring Money Saving Tips

Not only do you have more variety than a traditional diamond store when shopping online, you also frequently get the benefit and luxury of much lower prices. In other words, buying online comes in quite handy when you need to maximize every single dollar (which, let’s be honest, is virtually everyone).

For those looking to save money, there are many practical considerations that can make a huge difference.

First, make sure that you don’t overspend on your engagement ring band. Since many of the materials and finishes appear almost identical, unless your significant other has a major preference, you are probably far better off just opting for something on the lower end of the cost spectrum.

Second, don’t go crazy trying to get a diamond with a massive carat weight. Remember, that higher carat number does not necessarily mean a larger stone. You can get a diamond that is just as noticeable and with as much sparkle and shine without having to spend a fortune just to get a big carat. The appearance of the diamond’s size will depend as much on the size of the finger it’s on as anything else.

Last, do not hesitate to consider a lab-grown diamond. They are every bit as much a diamond as those that come from the ground — they just start in a lab instead of the earth. If you really want to maximize your dollars and get the most out of your diamond engagement ring budget, an easy way to achieve this is by opting for a lab-grown diamond.

One Ring to Rule Them All (Not Really)

As you now know, there are tons of different styles, types, colors, and varieties of diamonds, bands, materials, and engagement ring options that exist out there in the world today.

Armed with all of this important knowledge, you now have the ability to make a highly informed decision that makes your partner as happy as can be for all those special years ahead — all without breaking the bank.